I was watching TV last night and saw a commercial for Fruit Loops. They were promoting it to children as a source of fibre. So I thought that I would look into this a bit more. I went to http://www2.kelloggs.com/Product/ProductDetail.aspx?product=566, where it says “Sweetened multi-grain cereal. Now provides fiber.” at the top of the page.

Here is where my frustration lies. Just because there are 2 grams of fibre added (from oats and soluble corn fiber), it does not make Fruit Loops a healthy choice. Parents really need to look further.

The first ingredient is sugar. Not flour, not fruit, but sugar. The seventh ingredient is partially hydrogenated vegetable oil. And no where in Fruit Loops, is there fruit.

Please remember folks, just because it says ‘whole grain’, ‘source of fibre’, or ‘low in fat’ does not make it a healthy choice.

Look at Nature’s Path Gorilla Munch Cereal for instance. It contains only three ingredients, and has 2 grams of fibre. No artificial colour. The first ingredient is whole grain. Much better choice. http://www.naturespath.com/products/cold%20cereals?tid=All&brand=All&nutri=All

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